This video came into our social feed around World Mental Health Awareness Day and it’s too good not to share: a powerful story on mental health awareness from Norwich City Football Club (via X/Twitter). According to the Club, the video has been downloaded over 55 million times, and has had an overwhelming positive response.
It’s a great case study of reaching typically hard-to-reach audiences (for a similar case study, check out our interview with Dr Nathan Price at New Zealand Rugby).
How cool is this?
Reference:
Norwich City Football Club. (2020, March 24). Mental health video made available to all. https://www.canaries.co.uk/content/mental-health-video-made-available-to-all
