Last week, LinkedIn unveiled its 15 Big Ideas for 2025, with the rise of the office influencer making waves. Could your wellbeing champions be the ones to step into this powerful role and shape the future of your workplace culture?
The term "influencer" often conjures images of Instagram celebrities promoting products to millions of followers. However, this new breed of influencer is emerging, not on social media platforms, but within the workplace itself.
According to Linkedin, these "office influencers" or "employee influencers" are reshaping organisational culture, driving conversations, and inspiring change from within their companies.
We’ve long known that authentic storytelling is a powerful tool. From compelling data-driven stories to personal narratives that foster understanding, it all matters.
And as we look ahead, we also know trust is going to be a key issue when it comes to strengthening wellbeing at work. As highlighted in the recent ROW article on the workplace wellbeing trends for 2025: “In a world of misinformation, trust will need to be a foundational workplace value.”
With misinformation and declining trust in institutions on the rise, establishing trust in the workplace is more essential than ever.
And there is nothing more powerful than the authentic voice of an employee - especially when it’s not reduced to corporate speak.
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